‘Nervous’ Liberals say Trudeau should counter Conservative attack ads hard, now
By ABBAS RANA |
Published: Monday, 08/03/2015
It will be the longest federal election campaign in Canada since 1872 and with the election day only 11 weeks away, some senior Liberals, who had expected smooth sailing only a year ago with their young, charismatic leader at the helm, are “nervous” and even “panicking” at the prospect of the Liberals once again ending up in third place, but incumbent Liberal MPs seeking re-election say, despite the polls, they’re in good shape to win the next election.
“I read these polls and if, day after day, you’re third, why wouldn’t you be nervous? If the polls show a trend in the wrong direction, why would you be anything other than nervous,” said one top Liberal who spoke to
The Hill Times on condition of anonymity, referring to sliding support for the party reflected in national public opinion polls consistently over the last year.
“People are looking at how we’re doing. If you look at the polls over the last 12 months, we’ve been going down rather than up. Actions always speak louder than words. In terms of how we’re doing in the polls, on balance, it’s negative. Well, facts speak for themselves,” said the source and added that some Liberals are “panicking.”
When Liberal Leader Justin Trudeau (Papineau, Que.) became party leader in April 2013, Liberals led in public opinion polls for about 18 months, but for the last year they have dropped significantly with most recent polls showing the party in third place.
As of July 27, the Conservatives and NDP were polling at 31.6 per cent, and the Liberals at 26.1 per cent, according to ThreeHundredEight.com for CBC.
In the last federal election, Liberal Party ended up in third place, for the first time in the country’s electoral history. In the May 2011 election, the Conservatives won a majority government with 166 seats out of 308 seats, and NDP for the first time won the official opposition status with 103 seats. The Liberals won only 34 seats, the Bloc Québecois lost its official party status in the Commons when it won only four seats, and the Green Party won one seat. Up until the last fall, all Liberals were almost certain that their party would win the next federal election, but then they started to lose the political support.
Most political players have attributed the Liberal Party’s slide in polls to Mr. Trudeau’s verbal blunders, the political miscalculation of accepting controversial former Conservative MP Eve Adams (Mississauga-Brampton South, Ont.) in the Liberal Party who subsequently lost her nomination recently, and the Liberal Party’s decision to support Bill C-51, the so-called Anti-Terrorism Bill.
According to an Ipsos poll released last week, the New Democratic Party was leading all the parties with 34 per cent, followed closely by the Conservatives with 33 per cent, while the Liberals were in third place with 25 per cent approval ratings, and the Green Party at three per cent. The online poll of 2,000 Canadians was conducted between July 23 and July 27 and has a margin of error of plus or minus 2.5 percentage points, 19 times out of 20.
A Nanos Research poll released last week revealed that 66 per cent of Canadians think it’s time for change in government. On the question of trust to manage the economy, the poll of 1,000 Canadians indicated that Prime Minister Stephen Harper (Calgary Southwest, Alta.) and NDP Leader Thomas Mulcair (Outremont, Que.) were tied at 31 per cent and Mr. Trudeau had the support of 18 per cent, while Green Party Leader Elizabeth May (Saanich-Gulf Islands, B.C.) had four per cent.
Meanwhile, some Liberals on the Senate side said Mr. Trudeau made a mistake early last year when he booted all the Liberal Senators from the national Liberal caucus because it deprived him of receiving valuable and candid advice from seasoned campaigners on election strategy and legislative issues. The Liberals said that if the Senators were still part of the caucus, they would have advised Mr. Trudeau to oppose Bill C-51 as they voted against it in the Senate.
“A number of people are saying, ‘Had the Senators not been removed, they might have been able to talk him out of C-51 position.’ They [Liberal leadership] lost that voice of experience,” said the source, adding that Senators used to offer political advice forcefully without worrying about any consequences as compared to MPs who always have to be careful in what they say.
But Liberal MP Judy Sgro (York West, Ont.), who’s running again, told
The Hill Times she’s not concerned about polls, as they tend to change quickly. She said that her party has a plan and a strategy in place and will follow that, but declined to share any details. Ms. Sgro blamed the Conservative Party’s attack ads against Mr. Trudeau for the Liberal Party’s low polling numbers. She said Canadians will soon get detailed information about the Liberal Party’s election platform as well as Mr. Trudeau’s vision for the country, which she predicted will turn public opinion around in favour of the Liberals.
“When people have a chance to see more of Mr. Trudeau in the debates, when they see more of our platform, they hear more directly from Mr. Trudeau exactly what his vision for Canada is for our children and our grandchildren’s future, you’ll find that there will be a considerable change in those polls,” said Ms. Sgro. “If you look at the amount of money spent to attack Mr. Trudeau, nobody can be surprised people are reacting [the way] they are right now. As the campaign progresses… you’ll see that those spots will change considerably.”
Deputy Liberal House Leader Kevin Lamoureux (Winnipeg North, Man.), who’s also running again, told
The Hill Times that he’s not worried and is “absolutely” convinced that his party will win the next election. He said Canadians are not paying any attention to federal politics right now since most are vacationing. He also predicted that the polling numbers will start to change in favour of his party in September when the election date draws closer and people will pay closer attention to party leaders and issues.
“Polls at this point don’t really matter,” said Mr. Lamoureux.
But University of Toronto political science professor Nelson Wiseman tol
d The Hill Times that while it’s too early to make any predictions, the Liberals know that they’re “in serious trouble” as they’re third place in public opinion polls when the election is around the corner. He added that unexpected events do happen in national election campaigns, but if the other parties don’t make any major mistakes, the Liberals could end up third place, again
“I suspect the Liberals are in deep trouble. They know it, everybody else knows it,” said Prof. Wiseman.
With the next general election only weeks away, Ottawa-area federal Liberal candidates held a BBQ at Vincent Massey Park in Ottawa last Tuesday evening to thank campaign volunteers for their work. Mr. Trudeau also showed up unannounced towards the end of the evening and spoke to the volunteers along with other Ottawa-area MPs and candidates. National Liberal campaign co-chair Katie Telford and Liberal Party’s national director Jeremy Broadhurst also spoke.
A Liberal source, who attended the event and spoke on condition of anonymity, said he’s not optimistic that his party will win the next election, but he said most of the volunteers at the BBQ were upbeat. The source said that almost all volunteers, however, were frustrated that the Conservatives have been bombarding the airwaves with the “Just Not Ready” attack ads against Mr. Trudeau and the Liberals have still not responded with their own attack ads.
The source said Liberals at the event were concerned that this is the third Liberal leader after Stéphane Dion (Saint Laurent-Cartierville, Que.) and Michael Ignatieff who Conservatives have attacked with ads and that Mr. Trudeau is repeating the same mistake the previous two leaders made by not launching counter attacks against Mr. Harper.
“It’s a slow motion movie we’ve seen before. This is the third time and why we’re sitting watching these ads every night and not pushing back,” the source said, adding that between 200 and 250 people attended the event.
In his speech at the event, Mr. Trudeau thanked the volunteers for their support, but did not talk about any specific policy issues. He emphasized the point that Canadians don’t just want “change,” but want “change for the better.”
The source said that he was impressed by the quality of remarks and the delivery of Mr. Trudeau’s speech.
“It was interesting how many notches above the others [local Ottawa candidates] he was,” said the source. “He has become a pretty good speaker.”
Ms. Telford underscored the fact that volunteers make the difference between a successful and unsuccessful campaign because they spread the party message and play a key role in identifying supporters by getting those supporters to vote on election day.
Meanwhile, a former senior Liberal told
The Hill Times that one of the broader strategic errors that Mr. Trudeau’s top strategists made and which has exposed the leader to the “Just Not Ready” attack ad was failing to identify the spot where the Conservatives would likely have launched their attack ads. The source said the Liberals knew that Mr. Trudeau would be attacked for a perceived lack of “substance,” but should have addressed it themselves right after he won the leadership, which is why the “Just Not Ready” attack ad seems to be working.
“They needed to show some substance early on because that substance insulates your leader. It creates a protective shell around him. What’s Justin Trudeau’s greatest weakness? He’s seen as being shallow. What are the Tories attacking him on? He’s being shallow. A year or so ago, if you had added that gravitas to his charisma, that somehow this guy has great depth, he has a great team and here’s a bunch of plans that we’re planning to do, that would have helped. It’s a strategic mistake that was made,” the source said.
“The aura around the leader had to be enhanced a long time ago. That’s where they failed. That’s a collective failure, that’s a collective decision that they made.”
The Liberal source contrasted this failure with the NDP’s successful execution of strategy by making Mr. Mulcair look like a “happy” man who was perceived as an “angry man.”
“The angry man is no longer the angry man. Have they not softened him up over the last 12 months without saying ‘We’re softening him up’? Now, all of a sudden, that angry edgy man, you don’t see him on TV as much. He’s still the same guy. They identified what their weakness was. Now they can move to the other issues,” the Liberal source said.
Although the NDP has been leading in public opinion polls for more than eight weeks, the Conservatives have been mostly targeting the Liberals in their attack ads, although the Conservatives did launch an attack ad last week against the NDP’s alleged misuse of $2.7-million in House funds.
Sources told
The Hill Times last week that the reason is that Conservatives still believe their main rival is the Liberal Party because of the strength of the party’s brand and its history for being the “natural governing party” for decades.
“The Liberal brand is still strong and, at this time, they’re our main competition. That’s the reason why we’re attacking Justin. If we can eliminate the Liberal [threat], we believe we can easily defeat the NDP,” a Conservative source told The Hill Times.
Huffington Post Canada, meanwhile, reported on Friday that the Conservatives are hammering away at Mr. Trudeau because they think the Liberals are their main opponents and want to drive them down to numbers similar to former leader Michael Ignatieff’s disastrous election-night on May 2, 2011.
arana@hilltimes.com
The Hill Times