The 'Wizard of Oz' behind David Cameron's sweeping success: Election guru Lynton Crosby is credited for winning campaign
+ Australian election campaign manager credited with resounding victory
+ The Tories stunned their political opponents to win 331 seats and majority
+ Lynton Crosby is famed for his brilliant campaign strategies and tactics
+ Nicknamed the 'Wizard of Oz', he was born in South Australia in 1957
+ He helped former Australian prime minister John Howard to four victories
By COREY CHARLTON FOR MAILONLINE
PUBLISHED: 8 May 2015
Australian Lynton Crosby's reputation as one of Britain's most powerful electoral strategists remains intact after the Tories' stunning demolition of Labour.
Nicknamed the Wizard of Oz, election advisor Crosby has been credited with pulling David Cameron over the line after a late switch in tactics to counter the rise of Labour in the pre-election polls.
The 58-year-old came in for criticism after the early Tory election strategy appeared to be failing miserably.
Lynton Crosby - David Cameron's political strategist - has emerged from the election with his reputation not only intact, but significantly improved
Conservative attacks on Labour were criticised as too negative, while the decision to contrast Tory consistency against a chaotic Ed Miliband-led Labour was deemed ineffective.
It was only when Cameron offered a show of passion - which many claimed he had been sorely lacking - in a speech ten days before the election did the tide start to turn.
Following this, the Tory emphasis on the threat of a SNP-Labour coalition helped claw back voters from the Lib Dems and Ukip - placing the Conservatives on course to claiming today's majority.
The Conservatives stunned their political opponents to win 331 seats, securing the outright majority which eluded Mr Cameron in 2010
Since his return to the Conservative campaign headquarters at the end of 2013, Crosby has established himself as a leading figure among the cabinet.
Blunt-talking Mr Crosby has been called 'the Wizard of Oz' because of his legendary success in political campaigns, including winning four terms for former Australian PM John Howard and helping Boris Johnson to two Mayoralty victories.
His supporters have called him one of the most brilliant political strategists of his generation.
Born in 1957 in Kadina, South Australia, the economics graduate soon discovered he had a flair for advising parties on election-winning strategies.
Infamously, he was associated with claims in the 2001 Australian general election that asylum seekers had thrown children into the sea.
Witty, foul-mouthed and a workaholic, 'the Wizard of Oz' is blunt to his political masters.
In the 2008 London Mayoral campaign he told Boris Johnson: 'If you let us down we will cut your f****** knees off'.
The Mayor of London is said to have little doubt about Mr Crosby's abilities - he was once reported to have told Tory backbenchers they should 'break the piggybank' to hire him and give him a 'free hand' to take control of campaigning.
Those close to Mr Crosby are not offended by his plain speaking – and say it is all part of his charismatic personal style.
He is also known as the ‘attack dingo’, and for a long while was synonymous with ‘dog whistle politics’ – the repeated use of coded language which plays to the worst fears of certain voters.
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