The lesson in Alberta for politicians: underestimate voters at your peril
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Adam Radwanski
The Globe and Mail
Published Wednesday, May. 06 2015
Don't believe anyone who says they saw it coming.
At the outset of Alberta’s election campaign, there was chatter that Rachel Notley was one to watch, but only in the sense that her New Democrats had a shot at winning enough Edmonton seats to form Official Opposition. There were questions about whether Jim Prentice was really the political force he’d been billed as, but mostly just in the context of how big his majority would be. Even when polls showed Mr. Prentice’s Progressive Conservatives running third, seasoned observers of the province’s politics initially brushed off any prospect of them actually losing government.
Now that the results are in, nobody who works in or around politics in this country – who holds elected office, who operates behind the scenes, who covers it – should be feeling comfortable. Because the lesson out of what was supposed to be the province most resistant to political change is that the modern electorate is far more volatile than the political class tends to assume or likes to admit.
That message is particularly timely, coming as it does shortly before a federal election that we’re already unwisely gaming-out to within an inch of its life.
Talk to people who will be working on the federal parties’ national campaigns, or are following them closely, and the conversation often becomes an itemization of how many seats each party is capable of winning in each region. The Liberals will reclaim ridings in Toronto or Montreal that are naturally theirs and only slipped away during a fluke election in 2011, and they’re a lock in Atlantic Canada, but they can’t expect too much outside urban centres or west of Manitoba. The Conservatives may be making headway in Quebec, but there’s no way they’re winning more than 10 or 15 seats there. The NDP will mostly be fighting to keep what it has, and it just can’t compete in the suburban battlegrounds needed to win power. And so on.
Behind such prognostications are all sorts of underlying assumptions about how elections are won. A party that hasn’t traditionally won in a region needs a beachhead there before making wider gains, for instance. Parties can’t quickly discard their baggage or negative associations with their brand, and neither are long-formed habits of voting a certain way easy to break.
There are echoes, in such discussions, of the certainty in many corners until even a week or two ago that Alberta’s New Democrats couldn’t possibly win in Calgary, let alone smaller towns. Unlike in Edmonton, which had some history of veering left and had affection for Ms. Notley personally, that was just too big a leap.
It can be reassuring to think that way, particularly for those who are in power, but even to some extent for those who aren’t. Increasingly sophisticated data collection is supposed to be making it easier to break the electorate down into segments of likely and unlikely supporters, well before the campaign officially starts. And a not-insignificant number of people make a living off of predicting voter behaviour, or devising strategies and allocating resources based on that knowledge, or just telling political junkies what they can expect well before the campaign actually starts.
The reality, though, is that nobody knows how opinion will crystallize once a campaign starts – and, if anything, voter behaviour seems to be getting more unpredictable. The last federal election started with the NDP as an afterthought, and ended with it sweeping Quebec despite many of its candidates there barely knowing they were running. Last year’s Ontario election saw the governing Liberals win back a majority government that seemed long gone, claiming ridings even they didn’t think they had a chance in. Now, we’ve got the wildest result – the province that’s supposed to be the most conservative in the country, rejecting a premier who was supposed to coast to victory in favour of a left-of-centre party that held a grand total of four seats coming into the campaign.
If ever we were tribal enough to keep voting the same way our parents or communities always did, that seems to be the case no longer. Nor do long-held impressions of parties seem to matter a whole lot, if we like (or dislike) their leaders. And the less engaged many voters are between elections, the more unpredictable their behaviour will be once they start to pay attention.
It’s not that all the stuff that happens between elections is irrelevant to their outcome; far from it. The resentment toward the Alberta Tories that bubbled over in the past month was percolating through years of scandals and perceived arrogance. Positive impressions of Ms. Notley had to at least be in the back of many voters’ heads before they turned to her. The groundwork that parties do leading up to campaigns to build local organizations – well, it might not have mattered that much in this campaign, but even in unpredictable elections, the results are often close enough that it matters a great deal indeed.
It’s just that, until the race really begins, nobody should pretend to know what all the jockeying before it adds up to. And those who rely too much on past history as an indicator of future voter behaviour can expect to be unsettled.