lenaitch
Army.ca Veteran
- Reaction score
- 3,725
- Points
- 1,160
The be fair; however, I note that the leader of the Conservative party has recently changed his appearance, some would say 'softened' and just this morning I saw a TV ad purportedly from his wife saying how wonderful he is.Substantively reinforced in Canada by Trudeau and his branding team. The colour of the shirt he wore to a movie with his son would have been immaterial if he hadn’t made it yet again a branding opportunity to show Canadians how with it and in tune he is with the times, and how supportive he remains of women (other than those who run afoul of his wishes/demands).
Conclusion: they all do it and they all have 'branding teams'. Spin, image and 'likeability' always trump policy.