Within hours of the coup, British Special Air Service (SAS) soldiers were flown into Oman to further bolster the counterinsurgency campaign. They identified four main strategies that would assist the fight against the PFLOAG:
Civil administration and a hearts and minds campaign;
Intelligence gathering and collation;
Veterinary assistance;
Medical assistance.[18]
The military commanders on the ground (rather than the UK Ministry of Defence) suggested the implementation of a "hearts and minds" campaign, which would be put into operation primarily by a troop (25 men) from the SAS. The British government (then under Conservative leader Edward Heath) supported this unconventional approach to the counterinsurgency campaign. It approved the deployment of 20 personnel of the British Royal Engineers, who would aid in the construction of schools and health centres, and drilled wells for the population of Dhofar.[19] Royal Army Medical Corps Field Surgical Teams and some Royal Air Force medical teams would also operate out of Salalah hospital, in order to open a humanitarian front in the conflict. The operation was almost a carbon copy of a system that had proved successful in the Malayan Emergency some twenty years previously. The British government additionally provided monetary support for the creation of the Dhofar Development Programme, whose aim was to wrest support from the PFLOAG through the modernisation of Dhofar.
To assist in the civil development and coordinate it with the military operations, the command structure in Dhofar was reorganised, with the newly appointed Wāli or civilian governor (Braik bin Hamoud) being given equal status to the military commander of the Dhofar Brigade (Brigadier Jack Fletcher to 1972, Brigadier John Akehurst from that date).
Caption on British poster: "The Hand of God Destroys Communism"
A major effort was made to counter rebel propaganda and induce the Dhofari population to support the government. In particular, appeals were made to Islam and to traditional tribal values and customs, against the rebels' secular or materialistic teachings. A significant outlet for government propaganda was the many inexpensive Japanese transistor radios which were sold cheaply or distributed free to jibalis who visited Salalah and other government-held towns to sell firewood or vegetables. Although the PFLOAG could also broadcast propaganda by radio, the Government's propaganda was factual and low-key, while that of the rebels, broadcast by Radio Aden, was soon perceived to be exaggerated and stereotyped.[20]
Government counter-attacks[edit]
One step which had a major impact on the uprising was the announcement of an amnesty for surrendered fighters, and aid in defending their communities from rebels. A cash incentive was offered to rebels who changed sides, with a bonus if they brought their weapon. The rebels who defected to the Sultan formed Firqat irregular units, trained by British Army Training Teams, or BATTs, from the Special Air Service. Eighteen Firqat units, numbering from between 50 and 150 each, were eventually formed.[21] They usually gave themselves names with connections to Islam, such as the Firqat Salahadin. (Some of the PFLOAG units also gave themselves ideological names such as Ho Chi Minh or Che Guevara.)[22] These firqat irregular groups played a major part in denying local support to the rebels. Being jibalis themselves (and in many cases with family connections among the communities on the Jebel), they were better at local intelligence-gathering and "hearts and minds" activities than the northern Omani or Baluchi personnel of the regular SAF.[23] The first serious step in re-establishing the Sultan's authority on the Jebel took place in October 1971, when Operation Jaguar was mounted, involving five Firqat units and two squadrons of the SAS. After hard fighting, the SAS and Firqats secured an enclave on the eastern Jebel Samhan from which they could expand.[24]
Meanwhile, the regular units of the SAF were expanded and re-equipped. Extra officers and NCO instructors from the British Army and Royal Marines (and also the Pakistan Army)[25] were attached to all units (there were nominally twenty-two British or contracted personnel with each infantry battalion) while Omani personnel were educated and trained to become officers and senior NCOs. British specialist elements, including mortar locating radar troops and artillery observation officers, also rotated through Oman over several years.