Taser parties stunning success with female clients
Social events aimed at female clients and their personal safety
Nicole Gomez
Special for The Republic
Nov. 29, 2007 12:00 AM
Pack up your Tupperware, and get ready for a new kind of party.
Dana Shafman, founder of Shieldher Inc., has recently started sponsoring Taser parties, giving women a chance to buy Tasers for $300, or $350 with a laser beam to help with aiming.
Shafman's parties allow women to get together to discuss concerns and learn about the Taser C2, the newest consumer Taser that is similar to the device police officers use. "I felt that we have Tupperware parties and candle parties to protect our food and house, so why not have a Taser party to learn how to protect our lives and bodies," Shafman said.
She has had parties in Phoenix and Scottsdale by invitation. Guests have the opportunity to shoot the Taser for the first time at a cardboard cutout during the parties. For safety reasons, no alcohol is served and no one is actually Tasered.
After her first Taser party in Scottsdale recently, Shafman said, "I think the party was spectacular. It opened up opportunities for people to ask questions and get informed about the Tasers."
Debi McMahon was excited to get her Taser activated.
"I feel like I'm 6 feet tall and 250 pounds. I'm going to buy one for my mom. It's going to be her 81st birthday present."
The Tasers come in color choices of pink, blue, silver or black, which caused the women at the Scottsdale party to worry that their small children might see the colored Tasers as a toy.
Caily Scheur, a mother of two, said, "I want to protect my children from (the Taser) just as much as I want to protect myself by using it."
Scheur said that once the Taser enters her house, she will keep it in a locked box under her bed with the key high enough so her children cannot open the box.
But some of the other women planned on telling their children what the Taser does and why it should be handled only by Mommy and Daddy.
Shafman created Shieldher Inc. in February and became the only Taser party coordinator in the nation, she said.
Shafman used to sleep with knives in her nightstand for protection until she came across Taser International Inc.
"I did not understand why they weren't doing marketing," she said, so the idea materialized to sell the Tasers at house parties or office parties. Shafman learned more about the product and volunteered to be shot by a Taser so she could inform others about the product. "I want to provide something that will allow people to protect themselves in and outside of their house."
The Taser C2, which is not considered a firearm, comes with a manual, training DVD and one replaceable C2 cartridge that loads into the device. The cartridge contains two small probes that can reach an attacker up to 15 feet away. After the trigger safety cover is released, the Taser is aimed at the target and the push of a button to activates the probes. The small probes either attach onto the attacker's clothing or into their skin, releasing up to 50,000 volts in their body and rendering them motionless. The Taser sends volts for a maximum of 30 seconds, compared with police Tasers that only last for five seconds. Shafman said the consumer model's voltage lasts longer to give the owner more time to escape.
There is no special certification to own one, but owners must be at least 18 and pass a background check before the Taser can be activated. A call to Taser headquarters or accessing their Web site will activate the device once the background check is complete. Shafman warned that the device is prohibited in seven states, so check the Taser Web site for more information before purchasing or traveling with it.
"As a dealer, I take a cut of all the Taser C2's and Taser C2 accessories that pass through Shieldher," she said.
Shafman also said the party hosts will receive a free Taser if 10 devices are sold during their party. She hopes to get the parties going nationwide, sending out representatives and attending the parties herself when possible.