Whereas (also as Barrack Room Lawyer, and not remotely qualified otherwise), I read this as saying that "Alphonse Bloggins Stick Flix Productions Inc" is OK -- his name being part of the title is acceptable.
I believe that the regulation refers to identifying yourself specifically with the military, ie - "Master-Corporal Alphonse Bloggins Stick Flix Productions Inc" is not on, much like said MCpl Bloggins having having his photo, in DEU, anywhere in the advertisements be a chargable offence.
Again, just my guess. :dunno: