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Navy wants reality show to push recruitment drive
http://www.abc.net.au/news/newsitems/200705/s1938795.htm
That may be either a brilliant idea to reach the target demographic or a surefire method to expose the RAN to ridicule.
http://www.abc.net.au/news/newsitems/200705/s1938795.htm
The Australian Defence Force (ADF) wants to woo a television network to develop a reality program about life in the Navy to push along a major recruitment drive.
The ADF has a target of adding 6,000 extra members by 2016 and has been allocated almost $22 million in this year's federal Budget for marketing job opportunities.
Air Chief Marshal Angus Houston has told a senate committee hearing that the Defence Force faces major competition from the tight labour market.
He says a TV show would reach a young and eager audience.
"We're seized with a need to use everything at our disposal to project a very positive and very realistic image into the wider community at all levels," he said.
That may be either a brilliant idea to reach the target demographic or a surefire method to expose the RAN to ridicule.