I'm kind of interested in Keith's announcement that they've opened up the old brewery with the intent of producing some old recipe stuff. It will definitely be worth a try, no matter how much the hipsters turn their noses up at it. Because a lot of these older brewhouses have ancient recipes in their vaults that they no longer use due to automation, sourcing of supplies, etc. This will be a throwback, of sorts. I don't expect completely "craft" beer, but it's a nice step.
Moreover, at least here in the Maritimes, it's been proven that craft can take off. Enough that a major is getting into the business of craft brewing.
I still drink Old Style Pilsner every now and then, or an Alpine, with no regrets or apologies. But more and more I like stuff with an actual expiry date on it and where I can see the hops growing from the parking lot.
As someone helping to organize a festival, I like talking beer and that means talking about what the big boys are doing as well. If Keith's continues its current marketing scheme for the new grog I'll remain happy. If they try to follow Shock Top's act I might not be so much.
Cheers