Kelly McParland: Justin Trudeau may be too perfect to be middle class
For a moment, there, Justin Trudeau had it in his hands.
From his office in Ottawa, he’d managed to effortlessly upstage Stephen Harper, who’d gone to the edges of Canada in search of the perfect photo op. Sure he’d smoked pot, he allowed, stressing to the interviewer that he wanted to be fully “transparent” about his life. Not often — just five or six times — and once since he became an MP. But he didn’t like it much: ” I’m not really crazy about it.”
Whammo. The perfectly calibrated political response: hey, I’m young and cool enough to smoke pot, rebellious enough to have smoked it even as an MP, but secure enough in my identity to admit I don’t like the stuff and would rather give it a miss.
A trifecta.
Then he blew it. Not only is he unthrilled by pot, and rarely touches alcohol, but he also doesn’t like coffee. Doesn’t drink it.
Uh-oh. Big mistake. Twitter, which digested the pot confession with something less than its usual breakdown, went bat-crazy over the coffee declaration. What? No coffee? Was Justin suggesting that the legions of ultra-cool young urban hipsters who prowl the cities looking for a Starbucks line-up they can stand in, iPhones at the ready so they can discuss their private lives while waiting to order the latest unfathomable caffeine concoction, were somehow out of step?
Is he nuts? Facebook pages across the land were immediately consulted. Should we all stop drinking coffee? Was there an advisory from hipster headquarters? Is the venti dead? Nope, drinking coffee (even if there’s really only a tiny bit in there with the milk, sugar, caramel, sprinkles and other stuff) is still a required indulgence. Could Justin have made a mistake?
Well, yeah. The Huffington Post, which broke the big coffee confession, quickly slapped up a slide-show of twitter-gasps from disappointed young coffee groupies. Trudeau — who is, you know, like, tuned into social media — quickly realized his error and fired off a self-deprecatory tweet:
Hah. Good try Justin. But it could be too late. Lacking policies, all the Liberal leader has to justify his popularity is image, and image can change quickly. The idea of Justin Trudeau as latter-day knock-off of his father may be hard to sustain once it sinks in that he spends his day … doing what?
“I never smoked a cigarette in my life, I don’t drink coffee.” he told HuffPo. “I don’t drink a lot.”
His body is his temple: no pollutants shall enter. When the Trudeau family wants some kicks, they all crowd into a canoe and go floating down the nearest river (where photographers just happen to pop up to record the occasion). Between family outings he installs dimmer switches in their typically suburban home, wearing his typical weekend garb of T-shirt and cargo shorts, (carefully recording it on Twitter, if a video crew doesn’t happen by.)
Raising the question: is this guy really one of us? He has no vices. He never enters the sort of places most average Canadians hang out. If he was somehow forced to visit a Timmies, he’d order a dry multigrain bagel and a small green tea. Remember when Stephane Dion was accused of eating a hot dog with a knife and fork? He never did connect with voters.
Seriously, the core of the emerging Liberal strategy is to position Justin Trudeau as a representative of a younger generation of middle class Canadians, in tune with their needs, concerns and aspirations. But, four months into his leadership, he seems about as middle class as Michael Bloomberg. He’s the millionaire son of a famous Canadian, who grew up with a trust fund and earned $277,000 in four years just giving speeches. He’s been in the public eye since birth. His wife is a model and TV host. You couldn’t sit down with him to discuss the issues over a beer or a coffee. Does he really understand what it is to deal with student debt, a hefty mortgage, maxed-out credit cards, an obnoxious boss or the simple, excruciating struggle to find a job?
Not that he’s a bad guy. He could model for Vogue, or Canadian Parent, which is fine. But middle class? Nah. If he knows anything about it, he must have read it in books.
National Post