I am not sure how a runway accident like this reflects on the Apache either good or bad. For our own purposes, the Apache is very expensive, so it would be prudent to see what alternatives exist, either conventional attack helicopters (such as the Cobra series, Eurocopter Tiger, a129 Mongoose, etc.), light helicopters (such as the MD-500 series), or other means to the same ends (UACV's).
Each alternative has various advantages and disadvantages, and needs careful consideration as to how it fits into our needs.