I don't know of anybody that calls CrossFit exercises 'new', except people who want to hear that. In the CrossFit journals, they have references to Navy gymnastics and tumbling manuals from the 40s and 50s. That's pretty much shooting themselves in the foot for people who want to call something new. How about kettlebells? Those are pretty freakin' new. Must have MP3 players in them, or something. The nutrition aspect is the same. They advocate some pretty old eating habits, such as the Paleo diet (aka The Caveman Diet), not Space Ranger Rick Diet. As somebody (perhaps you, Infanteer, said on this very forum: "It's old wine drunk from a new bottle". I used that line with Mr Glassman (or "Coach"), and he liked it. Probably heard it before, so maybe he was humouring me....
There are Xfitters who call this new, and revolutionary, and such. These are the same people who thought the Swiss ball was new. They will die off in a couple months after the new fad appears. There's a line from a Sloan song that goes: "It's not the band I hate: it's their fans".
There will be, if it already hasn't happened, a Xfit backlash. What people thought they "discovered" will become more mainstream, and will howl that it "sold out". Typical for anything that starts from the fringes.
I think one of the biggest appeals to Xfit is the fact that it isn't anything "new", but things that people have been doing for years (albeit incorrectly). There is gymnastics (remember rope climbing, pull ups, rings); weight training (not weight lifting) particularly Olympic lifts, which are functional movements, not like bicep- and leg-curls; and sports (either the sport of Xfit, for those like me that aren't team sports guys, or traditional sports). You only have to unlearn bad habits (my bugbear) and learn some new skills, and then give 'er. We had 3 Navy SEALs (who work for Coach Glassman) relate their pre- and post- Xfit experiences in A'stan and Iraq, and they all had similar storys to tell: they started out the same as most of us. Weightlifting Mon, Wed, Fri and then LSD runs Tues, Thurs, Sat and they THOUGHT they were in good shape. Then after realizing on ops, and after one guy was WIA and undergoing therapy, that there had to be something better. So yeah, if you can outsoldier some SEALs/CrossFitters, I wanna be there for that. I smoked some USMC guys (from Parris Island, Coronado, and elsewhere) on 2 of the CrossFit workouts we did in our seminar, but that's only because I've been doing those workouts longer. I have no doubt that in 2 weeks, they would surpass me. Good for them, and good for me, because I'm going to try to make sure that if there is a rematch, I won't let that happen
As for the calling Mr Glassman "Coach", I too find it odd, somewhat like the Seinfeld episode about the Maestro. That could be because I never was into team sports much, so never had a whole lot of coaches in my day. Why not "coach", though?? What do you call someone who finishes dead last in their med school class??? Doctor. I think that Coach Glassman has earned that honorific (of"Coach", though I suspect he has more letters after his name as postnominals than he lets on, but doesn't introduce himself as Greg Glassman, ABC, DEFG, HiJK, LMnO, etc, like some people like to do, to make themselves feel more important than they perhaps are). Infanteer, if you want to be called Coach, fill your boots. You chose "Infanteer" as your title, but I doubt you have 30 years of being one, whereas Coach Glassman has 30 years of experience in his field. I respect the man immensely, and on the 2 occasions that I have had the honour of talking with him, he didn't give rat's ass number one if we called him Greg, Mr Glassman, Coach, or Buds. A very smart, generous man. Anybody who has the opportunity to speak with him should.
I remember going to a local bar a few years back, and the SoftCell song "Tainted Love" came on. My wife, her friends and I thought: "I haven't heard this song in YEARS!! How retro". And from a few feet away we heard young 'uns saying: "This song is so NEW!! What is it?!?!?". Not sure if my analogy is relevant, but suffice it to say, everything that is old is new again. The interesting thing about things like CrossFit (all their info is provided free, if you are willing to dig enough, so I don't know where the "patented" aspect comes from, especially since they "market" themselves as open source) is the number of people (military, LEO, emergency services) who are embracing it, people who are generally cynical about the "latest greatest" thing. Maybe some people just don't like being late for the band-wagon....
Al