It's all perspective... yes, the government over pays for a lot of this stuff, but even at that, $27000 still isn't an out-rageous amount, it's only a lot when you're looking at it from the point of view of paying for it, out of pocket, all at once, making $50 000 per year...
Consider what I wear at my civillian job (More or less an industrial electrician), it's not camoflauged, but most if it's fire retardent, so it's still not cheap.
1 x Fire Retardent Shirt $70
1x Fire Retardent Pants $70
1x Fire Retardent Coveralls $100
1x T-Shirt $10
1x Safety Boots $100
1x Safety glasses $5
1x Eat Plugs $5
We're up to $360 and I'm just asleep in the work shop, haven't even done anything useful yet.
Now let's go outside when it's cold.
1x Fire Retardent sweatshit $180
1x Fire retardent toque $20
1x leather work gloves $10
That's $570, and it's not that cold, and I haven't added any special PPE yet. It's just the cost of doing business.
Now let's go outside and put on the same clothes as the above garrison troop and shop at walmart...
Pants $30
Dress Shirt - $20
T-Shirt - $5
Boots - $60
Socks - $1
Boxes - $4
Water Proof Breathable Jacket - $120
Toque - $10
Waterproof Breathable Gloves - $60
We're up to $310, and we've only got one hat, and no buttons and bows, plus we bought cheap crap at walmart.
If we're including the cost of a rifle, a C7 with optic and EIS is what, $3000?
$27 000 is pretty reasonable for a fully kitted soldier.