Is the BMW ActiveHybrid7 worth its weight?
David Booth | Jan 4, 2013 1:18 PM ET | Last Updated: Jan 3, 2013 3:43 PM ET
More from David Booth | @MotorMouthNP
The 2013 BMW ActiveHybrid7 enjoys a 14% fuel consumption advantage when compared with the automaker’s basic 740, but does that make it worth its premium price?
Road Test: 2013 BMW ActiveHybrid7
Ottawa — What do hybrids do and whom do they benefit? As vague and obtuse as that open-ended query may seem, it isn’t a rhetorical question. After 15 years of rampant media hype and the creation of a sub-cult of electrified car acolytes, I still have the same question: Exactly what is it that hybrids accomplish and who benefits — or, more specifically, who benefits most — from their abilities.
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Ostensibly, the answers would seem obvious. By partial electrification of an automobile’s powertrain, a hybrid system lessens the load on the gasoline engine at appropriate times, thus lessening fuel consumption. Ignoring the benefits of brake regeneration, the electric motor reduces the load on the gas engine while accelerating (when an internal combustion engine is at its least efficient) and recharges itself when the IC motor is either cruising or decelerating (when it is most efficient). There really is no magic to the hybrid equation; the gasoline engine is simply borrowing some energy when the demand is high and then repaying amount when the demand is low. Think of it as an internal combustion Ponzi scheme.
It’s also problematic looking for “real-world” fuel economy evaluations
How effective hybrids are at this robbing-Peter-to-pay-Peter scheme is a subject of much discussion. First, there is the question of how accurate fuel economy testing really is. Transport Canada’s fuel consumption testing is notoriously optimistic and particularly easy on hybrids. The American EPA’s five-step test is more rigourous, but as recent headline news stories emanating from south of the border indicate, they too are prone to misprints and exaggerations.
It’s also problematic looking for “real-world” fuel economy evaluations. Hybrid owners, especially those fanatical enough to vocally proclaim their fuel economy, are a devoted lot and often found hyper-miling at exactly 92.3 kilometres an hour in the fast lane, their every driving habit modified with the expressed goal of lording their parsimoniousness over we profligate environment destroyers.
And, finally, there is the difficulty trying to directly compare a hybrid with a conventional car. Toyota’s Prius C may be frugal, but it is difficult to compare with a traditional counterpart; its size, dimensions and running gear are not shared with any other Toyota product. Even the Camry Hybrid, outwardly similar to its base model sibling, uses an Atkinson-cycle variant of its 2.5-litre compared with the conventional four-banger in the LE. Comparisons are possible, but they must always be caveated with a fudge factor to accommodate the different powertrains.
Ah, but a little digging reveals that there might be a car similar enough to warrant a direct comparison of hybrid technology’s worth. BMW’s latest big hybrid, the Active 7, may be expensive and out of the reach of most of the environmentally conscious, but it is mostly identical to the company’s 740 Li. The engine, most importantly, is identical, with both cars’ TwinPower 3.0-litre turbocharged inline six pumping out 315 horsepower and 332 pound-feet of torque. And, unlike some hybrids that use constant velocity transmissions (CVTs) to boost fuel economy, the Active 7 uses the same eight-speed automatic as the 740. The biggest difference between the two is the Active 7’s addition of a 55-hp/155-pound-feet electric motor (which replaces the aforementioned transmission’s torque convertor) and its attendant kilowatt-hour lithium-ion battery.
That means, among other things, that Active 7 drives very well indeed. I am already on record as saying the 740 Li xDrive is the sweetest of all BMW 7’s and, since the Active 7 drives almost identically, it too reaps the same compliment. And identical is the appropriate descriptor for its performance compared with the 740. Through the addition of that 55-hp electric motor, BMW claims a total of 349 hp and 367 pound-feet of torque (increases of 34 hp and 35 lb-ft over the 740), that’s offset by the extra 150 kilograms worth of batteries and motor the Active 7 has to lug around. In the end, it’s a wash, with the 740 Li and the Active 7 sharing the exact same 5.9-second zero-to-100-kilometres-an-hour acceleration time. From behind the wheel, then, the 740 Li and the Active 7 are almost impossible to tell apart, the performance and handling virtually indistinguishable, since the Active 7’s 150 extra kilos are hardly noticed in a limousine-like sedan that weighs 2,000 kilograms.
One of the few differences is that the Active 7 does offer a modicum of electric-only motoring, though here, like other hybrids, BMW’s claims are a little exaggerated. For instance, BMW says the Active 7 can drive up to 60 kilometres an hour using electric power alone, claiming that, if one is judicious enough with the throttle, one could take off from a standstill and toddle up to those 60 klicks without engaging the gasoline engine.
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Not possible. Despite my best princess-and-the-pea impression, no amount of intra-foot delicacy could entice the big Bimmer to travel more than a few feet and perhaps eight kilometres an hour on electricity alone. What the Active 7 can do, however, if you are already travelling below about 50 km/h on a perfectly flat road with no headwind, is shut down the gasoline motor for a short period of time. As well, if you’re creeping along in rush-hour traffic and simply need to lift your foot off the brake to keep apace with the car in front, the Hybrid 7 will do so without activating the turbocharged 3.0-litre. In all other circumstances, however, the two cars are identical save for some minor equipment differences and their respective price tags (more on that later).
That similar performance and comportment, of course, is to be expected. It’s exactly why I chose to make this comparison to determine the fuel economy benefits that the hybridization of an otherwise identical car promises. And, in a surprising rarity, both Transport Canada and the U.S. EPA agree the ActiveHybrid7 enjoys a 14% fuel consumption advantage compared with the basic 740 (10.9/7.3 L/100 km being the 740’s city/hwy. consumption, while the Active 7 is rated at 9.4/6.6). In my real-world testing, I averaged 7.7 L/100 km at my normal 120 km/h cruising speed, 13.5 in the city and 11.1 on a combined route. That overall figure is about a 10% improvement over the 740 I tested — commendable, if not quite outstanding. Most of the improvement, by the way, came in the urban cycle; the Active 7’s highway consumption was little different from the base 740’s.
For comparison purposes, it’s also worth noting that I averaged an only slightly more frugal 7.5 L/100 km on the highway in Ford’s new C-Max hybrid econobox, proving yet again that frontal area and aerodynamics are much more important than weight and size of the engine when it comes to high-speed fuel economy. Perhaps a little more troublesome to hybrid advocates is that I managed to eke 7.6 L/100 km out of a conventional Audi A6 3.0 over exactly the same route. Hybridization does highway fuel economy few favours, then. On the other hand, the 2013 Active 7’s 11.1 L/100 km overall fuel consumption easily bested the 2012’s 12.2 L/100 km I attained on essentially the same route. Credit BMW’s decision to substitute the new 3.0-litre six for the 2012 ActiveHybrid’s 4.4-litre V8 as the reason for the fuel efficiency improvement.
So is the Active 7 worth the expense and technological complication? Or, to address my original question directly, whom does such hybridization benefit? With its $140,200 price tag, the Active 7 is some $33,600 more expensive than the 740 Li. At today’s pump prices and estimating a typical 15,000 kilometres in annual motoring, recouping that premium would require about 100 years — hardly a boon to consumers. Advocates might counter that the true environmentalist is willing to pay such a premium, but methinks it will still be a tough sell. For that large a difference, the wealthy Birkenstocks aficionado could buy a 740 and motor around town completely gas-free in a Nissan Leaf.
For BMW, however, the ActiveHybrid7 may be far more important. All auto companies, especially purveyors of large luxury automobiles, are struggling to meet the ever-toughening fuel consumption regulations that governments around the world are mandating. A 10% (real world) or 14% (Transport Canada’s claim) increase in fuel economy seem be a pittance for anyone able to afford a 7 Series, but it’s a significant boon to a company looking to squeeze every mile per gallon out of its corporate average fleet economy.
7seriesint Type of vehicle Rear-wheel-drive, full-sized luxury hybrid sedan
Engine 3.0L turbocharged DOHC I6/55-hp electric motor
Power (gasoline motor) 315 hp @ 5,800 rpm; 332 lb-ft of torque @1,300 rpm
Transmission Eight-speed manumatic
Brakes Four-wheel disc with ABS
Tires P245/50R20
Price: base/as tested $140,200/$147,300
Destination charge $2,095
Transport Canada fuel economy L/100 km 9.4 city, 6.6 hwy.
Standard features Power door locks, windows and mirrors, four-zone air conditioning with micron air filter, AM/FM/CD/MP3 player with hard drive media storage, steering wheel-mounted audio controls, hard drive-based navigation system, cruise control, power glass sunroof, information display, head up display, tilt and telescopic steering wheel, leather seats, 16-way power-adjustable Active driver and passenger seats, heated front and rear outer seats, ventilated front seats, heated exterior mirrors, auto headlights, dual front air bags, front knee air bags, side curtain air bags, brake fade compensation, dynamic braking control, dynamic traction control, hill descent control, LED front fog lamps, rearview and side view cameras, automatic soft close trunk lid