These guys did the same thing with the xbox 360 when it came out. that time (not sure about this time) they got donations from people so that they could buy and smash the system. I have mixed feelings about this; on the one hand, it makes a statement about the insanity of paying $700 plus tax for a system, and even more about the people who would profit from the system by selling it for 3 times it's worth online. On the other hand, I think that it is a tremendous waste of their time and money, as well as depriving some kid who stood in line all night for the system, and truely wanted it to play, and not to sell to the highest bidder.... (I feel the same way about the people who would sell it online, depriving someone more deserving of the system to make a buck. having said this, I don't have any feelings of remorse or sympathy for the tools who are willing to pay those outrageous sums online just because they were too lazy to go wait in line like everyone else.)
end of rant.