A good reminder for any business, or other organization or individual, about what it takes to earn and keep trust:
7 Ways to Build a Business and Brand Consumers Will Trust
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” Warren Buffett, CEO of Berkshire Hathaway, famously once said. These words have never been more resonating than today in the age of social media, influencers, and “gotcha journalism,” where one misstep could be a business’s downfall. I’ve put together seven strategies you can use in creating a reputable business and brand your customers will trust.
#1. Convey Authenticity
In developing your brand, think about why you are starting your business. Are you tapping into something that’s missing in the marketplace? Are you responding to a consumer need or solving a problem? Build your brand around this truth, speaking to your potential customers and how your product or service is designed to help them, provide joy, or even simply add to their wish list, and do so authentically. Your brand’s visuals and messaging, including the tone and style of your content, should speak to your consumers in a way that resonates and is believable. When your brand reflects what’s in your heart and comes from your passion, customers will get it and gravitate toward what you have to offer.
#2. Make Transparency, Honesty Reign
Tell it like it is. Today’s consumers, particularly Millennials and Gen Zers, want transparency and honesty. While they realize no brand is perfect, they expect businesses to respect them as informed and smart consumers. Determine from the outset what you can commit to, be able to deliver on those commitments, and then communicate honestly what your business can do. Don’t overpromise, and ensure that your advertising is not misleading.
If, along the way, something comes up that is not aligned with your brand, say so. Let consumers know about any missteps, take accountability, and apologize. You don’t want conspiracy theories floating around and a loss of confidence-building up among consumers about the services or products you offer. Remember, consumers will pay a premium for brands with integrity.
7 Ways to Build a Business and Brand Consumers Will Trust - CEOWORLD magazine