COMMENT
The consultancy racket can’t survive any more lawsuits
Slew of scandals prove the culture of major firms is rotten to its core
MATTHEW LYNN1 October 2023 • 10:00am
How many lawsuits, scandals and bans will it take before the penny finally drops? It is becoming painfully obvious to everyone that
there is something rotten in the culture of the consultancy industry.
We can carry on with new codes of conduct, investigations and suspensions. Or governments and the world’s major corporations can simply agree that enough is enough – and stop working with organisations that no longer look capable of meaningful reform.
It has been
yet another bad week for the consultancy industry. McKinsey, the doyen of the sector, agreed to pay another $230m (£188m) to settle outstanding claims over its involvement in the US opioid epidemic. Taken together with earlier settlements, the firm has now paid a total of $870m for its work on painkillers.
Inevitably, the company admitted no liability or wrongdoing, and put out a statement insisting that its “past work was lawful”. Still, allegations surfaced during the case that its consultants advised manufacturers to “turbo-charge the sales engine” so we can all probably draw our own conclusions on whether McKinsey acted ethically or not.
Meanwhile, PwC has been in trouble in Australia over allegations that a partner who advised the government on tax changes passed the information on to a colleague who then used the information to tout for business among the American tech giants.
In 2021, McKinsey agreed to pay $573 million (£420 million) to settle investigations into its role in helping boost opioid sales CREDIT: Toby Talbot/AP
According to an independent report this week, partners overlooked “rule-breaking” because one partner was seen as a “rain-maker” while the culture of the organisation was “over-collegial”. PwC said that a review had found no staff outside Australia used any confidential information for commercial gain and that most staff outside of Australia did not know the information provided was confidential.
If we roll back the clock a few more months, it is not long since Bain & Co, another of the industry’s most prestigious names, was banned from working for the British Government for three years over its involvement in a scandal in South Africa. Although that was later reversed by the Government because Bain had cooperated with investigators and agreed to close monitoring, the company hardly emerged with much credit.
The list goes on and on. The major consultancies have more legal settlements than white boards and powerpoint presentations.
Of course, all the businesses involved are playing humble, and promising to “learn lessons” from the scandals. In Australia, PwC has promised to install an independent chairman. McKinsey has said it has put in place some “new policies and protocols” as well as investing more in “risk management”.
Seriously? An independent chairman? Some “protocols”? Is anyone falling for that kind of PR guff any more? How many more scandals do we need? The conclusion is surely clear enough. There is something rotten in the culture of the major consulting firms.
There are three big problems. First, there is a pattern of poor advice. The founders of the industry may have had some genuine insights into how to turn a local company into a global business, how to build a strong corporate culture, or how to create new product lines, but that was a long time in the past.
If anyone knows of a major company that has been built with the help of consultants, or turned around, they are keeping it well hidden. Instead,
the major consultancies peddle stale cliches and second-hand ideas. Indeed, as the consultancy industry has boomed, innovation among major companies outside the tech sector has gone down. It is starting to look like there may be a connection.
Secondly, there is zero respect for clients. The industry has become shot through with conflicts of interest, it routinely overcharges, and it seems to feel no compunction about selling unnecessary services and equipment. It has lost the sense of professionalism that means the client should always be more important than the consultant, and once that has disappeared it is impossible to recover.
And lastly, short term profits are prioritised over everything else. Genuinely independent, expert businesses might accept that there were times when clients needed more advice, and times when they needed less, and adjust their workloads accordingly.
But that is not what happens any more.
Instead, fee maximisation is the only thing that matters, with rainmakers indulged if they can bring in a few more lucrative contracts regardless of whether the work has any quality or is even actually required.
We have seen lots of reforms and promises of change from the consultancy industry. Pledges to clean up its act come and go, along with the slogans, fads and catchphrases. And yet as the events of the last week showed all over again, the problem is getting worse instead of better.
This is a major global industry, with worldwide revenues estimated at $250bn. A lot of money is at stake. And yet it has also become painfully clear that it has turned into a racket, serving nobody except its well rewarded staff and partners. It is no longer capable of change.
There is only one real solution. Governments and all the major corporations that make up the Fortune 500 should impose a blanket ban on all the major consultancy firms for at least five years.
Simply stop working within them under any circumstances.
True, there are some talented and hard-working people within them, along with all the fast-talking charlatans, and they might lose their jobs. But they could easily find work elsewhere. The businesses themselves would close down, and over time new, smaller organisations might emerge that combined high-level expertise with strong ethical standards that could provide genuinely useful advice.
The bloated giants of the consultancy industry, however, would disappear. They would not be missed. In reality, they have become a stain on global corporate culture. It might seem harsh. But we are not going to end the racket any other way.